He was instrumental in prodding Tandy to venture into the computer
market. At the time, most small computers were sold as kits to be
assembled by hobbyists, but Mr. Roach believed that consumers
would welcome a model that they just needed to plug in.
His team presented the original TRS-80 prototype — cobbled
together from a black-and-white RCA monitor, a keyboard and a
videocassette recorder — to Tandy’s chief executive, Charles
Tandy, and to Lewis Kornfeld, the president of
RadioShack, in January 1977.
The Apple 1 had been introduced the year before, and Commodore and
other companies were marketing their own home computers, but the
TRS-80 (the initials stood for Tandy RadioShack) quickly
became, for a time, the most popular computer on the market.
“Charles blew a little smoke and said, ‘Build a thousand and if we
can’t sell them, we will use them in the store for something,’”
Mr. Roach recalled in remarks to the Fort Worth Executive Round
Table last month. “We were finally able to ship some machines
in September and shipped 5,000 that year, all we could assemble,”
Mr. Roach said. “Our competitors shipped none.”
As a kid, the TRS-80 was, for whatever reason, the personal computer I had the least exposure to. I had friends with Commodore 64’s and my school had a bunch of Texas Instruments TI-99/4A’s and a precious handful of Apple II’s, but to my recollection I only ever saw a TRS-80 when I was inside a Radio Shack. But you can be damn sure when I did, I played with it until my parents dragged me out of the store.