Facebook parent company Meta is paying one of the biggest
Republican consulting firms in the country to orchestrate a
nationwide campaign seeking to turn the public against TikTok.
The campaign includes placing op-eds and letters to the editor in
major regional news outlets, promoting dubious stories about
alleged TikTok trends that actually originated on Facebook, and
pushing to draw political reporters and local politicians into
helping take down its biggest competitor. These bare-knuckle
tactics, long commonplace in the world of politics, have become
increasingly noticeable within a tech industry where companies vie
for cultural relevance and come at a time when Facebook is under
pressure to win back young users. [...]
Targeted Victory needs to “get the message out that while Meta is
the current punching bag, TikTok is the real threat especially as
a foreign owned app that is #1 in sharing data that young teens
are using,” a director for the firm wrote in a February email.
We all know that the smart way to alter the opinions of today’s teenagers is to ... place op-eds in local newspapers around the country.