Matthew Panzarino’s Interview With Apple Execs Regarding the Mac Studio and Studio Display

Matthew Panzarino, writing for TechCrunch two weeks ago (I’m just now digging out of my hardware reviews catch-up):

“We look very much at Mac studio for what it is, a completely new Mac product line. Which is rare. We don’t add product lines to the Mac very often,” says Tom Boger, Vice President of Mac & iPad Product Marketing at Apple. “Our philosophy was not at all to take a Mac Mini and scale it up, it was ‘we know we’re working on this M1 Ultra chip and we want to bring it to those users who want performance and conductivity and a modular system. And let’s allow it to live right on people’s desks so it’s within easy reach. And that’s what we delivered.”

I spoke to Boger, along with Shelly Goldberg, Senior Director, Mac and iPad Product Design, and Xander Soren, Director of Product Marketing, Pro Apps at Apple about the design and development of Mac Studio.

Panzarino’s take, combined with the interview, really nails the ways that the Mac Studio and Studio Display fill important spots in the Mac hardware lineup that have long been vacant.

Wednesday, 30 March 2022