Fewer than 10,000 people are using CNN+ on a daily basis two weeks into its existence, according to people familiar with the matter. The people spoke with CNBC on the condition of anonymity in order to discuss nonpublic data.
CNN+ launched on March 29. The subscription news streaming service, which charges $5.99 a month or $59.99 annually, only became available on Roku on Monday and still isn’t on Android TV. Still, the paltry audience casts doubt on the future of the application following the recently completed combination of Discovery and WarnerMedia into Warner Bros. Discovery.
It’s an interesting idea. People do pay monthly subscription fees to watch exclusive entertainment and sports content on streaming services. Might not they pay for streaming news, too? Perhaps not. 10,000 users per day is crickets-chirping territory for CNN.