Calling our company Basecamp just doesn’t make a lot of sense when
we make more than just Basecamp. We’re headed back to a different
time — one where we invented more, created more, and carved new
marks into tired markets. And with that, we need a new name.
Or, rather, an old one.
So let’s make it official. Today, May 3, 2022, we’re changing our
minds and renaming our company again. This time, back to
37signals, our original name. We’ve always been that company, we
just weren’t ourselves for a while. Now is new again.
And to christen the renaming of our company back to 37signals,
we’ve relaunched a modern 37signals.com in the spirit of the
original. We’ve always tried to lead with ideas, take
principled stands, and remain allergic to conformity and corporate
sterility. The new 37signals points our way, today.