Apple Responds to ‘Final Cut Pro in TV and Film’ Open Letter

Apple, responding to last month’s open letter from industry professionals concerned about Final Cut Pro’s also-ran status in Hollywood production:

While we believe we have plans in place to help address your important feature requests, we also recognize the need to build on those efforts and work alongside you to help support your film and TV projects and keep you posted on important updates.

That Apple responded at all is the story. Sounds like Apple does want to address the group’s concerns.

Update: A pal just sent me this clip from 10 years ago on Conan O’Brien’s show, in which the show’s editing team sings the praises of the (then) all-new editing interface in Final Cut Pro X. Can’t believe I never saw this before.

Update 2: Welp, turns out I was right not to believe I hadn’t seen it before.

Thursday, 19 May 2022