Pew Research Center: ‘Teens, Social Media, and Technology 2022’

Emily A. Vogels, Risa Gelles-Watnick, and Navid Massarat, writing for Pew Research Center:

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.

YouTube tops the 2022 teen online landscape among the platforms covered in the Center’s new survey, as it is used by 95% of teens. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens. After those platforms come Facebook with 32% and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr.

YouTube has no peer. It’s less like a specific content destination and more like an entire form of media unto itself. To put it in old media terms, YouTube isn’t like a cable TV channel — it’s like cable TV itself, something that dominated teenage attention for many decades.

This trends bodes poorly for Meta’s next decade, and has nothing to do with App Tracking Transparency.

Thursday, 11 August 2022