‘Far Out’ – Apple Announced September 7 Event

Juli Clover, MacRumors:

For the September 7 event, which is titled “Far Out,” Apple has designed a space-themed Apple logo and a black hole-style experience. Initiating the AR experience puts a black hole in the center of the room, which then shows stars in the shape of an Apple logo as you approach.

The stars continue to coalesce in and out of an Apple logo shape, and you can use pinch gestures to adjust the size of the black hole.

To view the AR experience, open up the Events website on an iPhone or iPad and tap on the Apple logo.

One possible reading of the “Far Out” theme is that they’ll be previewing a product — the AR/VR headset — that isn’t coming until next year, like when they pre-announced Apple Watch in September 2014. Or perhaps, as often seems to be the case, the “Far Out” name is just a name and signifies nothing.

Update: Also worth noting: the event is scheduled to be held in the Steve Jobs Theater. (To be pedantic, the invitation says at the Steve Jobs Theater, not in, but if they were holding the media event outside, like the WWDC keynote, I’m pretty sure they’d say the event was at Apple Park, not Steve Jobs Theater. WWDC media invitations made no mention of Steve Jobs Theater, even though the hands-on area was held in the theater’s upstairs atrium.) Attendees must provide proof of a negative COVID-19 test, but otherwise, it sounds like Apple’s events are going back to normal. Or perhaps we’re beginning the new “normal” — I wouldn’t be surprised if more of the event is prerecorded than performed live on stage.

Wednesday, 24 August 2022