What really matters is, companies that don’t continue to
experiment, companies that don’t embrace failure, they eventually
get in a desperate position where the only thing they can do is a
Hail Mary bet at the very end of their corporate existence.
Whereas companies that are making bets all along, even big bets,
but not bet-the-company bets, prevail. I don’t believe in
bet-the-company bets. That’s when you’re desperate. That’s the
last thing you can do.