The most surprising announcement of all, though, were the prices.
Everything stayed the same! This was not what I, or close
followers of Apple like John Gruber, expected at all.
After all, Apple’s strategy the past several years seemed to be
focused on wringing more revenue out of existing customers. More
importantly, the last year has seen a big increase in inflation.
What this means is that in real terms Apple’s products actually
got cheaper. Apple did, to be sure, raises prices around the
world, but this is better explained by the fact the company runs
on the dollar, which is the strongest in years; to put it another
way, those foreign prices are derived from the U.S. price, and
that price stayed the same, which means the price is lower.