Apple Watch Ultra isn’t going to just make watches like this one disappear. Watches are a weird market. (Or perhaps better said, watch buyers are weird consumers.) Watches very much are tech products, but unlike almost anything else, people buy watches for nostalgic feelings. And an old-school LCD digital watch with a chunky design and lots of hardware buttons evokes those feelings for many people.
But man, Apple Watch Ultra makes this thing look silly in so many ways.
★ Tuesday, 13 September 2022