Parker Ortolani’s Mockup for a Hypothetical ‘Apple Sports’ App

Speaking of Apple and sports, Parker Ortolani recently tweeted some mockups for a dedicated “Apple Sports” app. He’s got some fun ideas like trading-card-style player cards. The idea is a lot like Apple’s Stocks app, which is really just a business-specific offshoot of Apple News. For the same reason that print newspapers always had discrete business and sports sections, dedicated business and sports apps for Apple News make sense. And as Apple gets deeper into live sports streaming, I think it makes even more sense for them to offer a dedicated Apple Sports app than it does to have a Stocks app. In addition to sports-related news and stats, Apple Sports could be the home for live-streamed games. Streaming sports is very unlike streaming other content because watching live is so essential. So instead of cramming sports news into Apple News and sports streaming into the Apple TV app, put everything sports-related into an Apple Sports app. That should be better for everyone — sports fans get a dedicated app, and non-fans can just ignore it.

★ Monday, 17 October 2022