One of the first employees hired by Ive was a full-time writer.
(There are now more than 30 employees, many of whom worked with
him at Apple.) Ive says LoveFrom is the only creative practice he
knows of to have an on-staff scribe whose job is, in part, to help
conjure into words the ideas that his team of graphic designers,
architects, sound engineers and industrial designers come up with
for its collaborations with Airbnb, Ferrari and others.
Interesting profile, but only insofar as I think it would be nearly impossible to write a profile of Ive that wasn’t interesting to some degree.