Inside the Twitter Meltdown

Casey Newton and Zoë Schiffer, reporting for Platformer:

Musk’s whim-based approach to product development, his rapidly depleting executive ranks, and the very real likelihood of hundreds or even thousands of additional departures at the company in coming weeks threaten to leave Twitter a shadow of its former self. And much of the reason for that is Musk himself: the way he treated his employees and the product they built; the sage advice he ignored; the business fundamentals that he misunderstood.

Musk’s takeover of the company had been so brutish and poorly planned that, we’re told, there was not even a proper handover of the company’s social accounts. As a result, having spent $44 billion to acquire Twitter, for his first week-plus of owning the company, Musk and his team were unable even to tweet from the @twitter account.

Jiminy.

★ Friday, 11 November 2022