By John Gruber
Sky Guide brings the beauty of the stars down to Earth.
Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?
What’s going on here @tim_cook?
I heard from a source who spent time working in Twitter’s ad products organization that Apple, until recently, was not just a big advertiser on Twitter, but the largest. The @apple account never posts regular tweets but frequently posts promoted tweets, and Apple heretofore had been a big spender on things like hashflags and custom like buttons, to promote major product introduction events.
Just last month there was an interesting micro-conflict because Apple paid to promote the #TakeNote hashtag for their “Take Note” announcement for new iPads, but the regular (unpaid) hashtag #TakeNote is a slogan long used by the NBA’s Utah Jazz.
Frontloading a fight with @tim_cook with specious nonsense isn’t going to work. Why? For one, he’s not a manic toddler hopped up on Twinkies and weaponry cosplay. Plus, no advertiser like to spend their marketing money in Thunderdome of toxic asininity.
“Toxic asininity” is a keen description.
Anyway, Musk’s tweets today are mostly about Apple, including this gem:
Did you know Apple puts a secret 30% tax on everything you buy through their App Store?
Yes, I think I recall hearing something about this once.
★ Monday, 28 November 2022