By John Gruber
CoverSutra Is Back from the Dead — Your Music Sidekick, Right in the Menu Bar
Lauren Hirsch and Benjamin Mullin, reporting for The New York Times:
Yahoo is deepening its push into digital advertising, even as its competitors warn that the market is faltering.
The internet pioneer, which was taken private in a $5 billion deal last year, is taking a roughly 25 percent stake in Taboola, the company known for serving up attention-grabbing links on websites, the chief executives of the companies said in an interview. The deal is part of a 30-year exclusive advertising partnership that allows Yahoo to use Taboola’s technology to manage its sizable business in native advertising — ads that have the characteristics of traditional news and entertainment content.
Sad but unsurprising that Yahoo — at one time the premier quality-content-on-the-internet property — is now looking to the lowest common denominator clickbait property Taboola for inspiration and revenue.
★ Monday, 28 November 2022