Apple’s Ad Spend on Twitter: $48M in Q1

Cat Zakrzewski, Faiz Siddiqui, and Jeremy B. Merrill, reporting for The Washington Post:

In the first quarter, Apple was the top advertiser on Twitter, spending $48 million on ads on the social network, according to a document reviewed by The Washington Post that was compiled from internal Twitter data. Apple’s spending accounted for more than 4 percent of Twitter’s revenue that quarter.

Peanuts for Apple, and even as their heretofore biggest advertiser, only 4 percent for Twitter. But more important than its raw percentage of revenue for Twitter is the fact that Apple is a company that other companies follow. How many marketing departments are having meetings today along the lines of “If Apple pulled its ad spending on Twitter, why shouldn’t we?”

Tuesday, 29 November 2022