‘The Greatest’ – Short Film From Apple Celebrating Accessibility Features

People without arms using touchscreen phones. A deaf mother whose watch lets her know that her baby is crying. A blind man whose phone tells him not just that a door is in front of him, but what it says on the door. These are the days of miracles and wonders.

Steven Aquino, writing at Forbes:

Of course Apple wants you to use their products, but so too does Amazon and Google and Microsoft and others. There exists a deeper message: the point is not whether Apple is subliminally advertising to people; the salient point is Apple is overtly advertising a disabled person’s basic humanity.

What this short film expresses so clearly is that these accessibility feature don’t merely allow people with serious disabilities to use Apple devices, but to thrive with them.

★ Thursday, 1 December 2022