Twitter Inc. is offering advertisers a new incentive in an attempt
to woo brands back to the social-media platform, which has seen
its ad business deteriorate following Elon Musk‘s $44 billion
The tech company is dangling free ad space by offering to match
advertisers’ ad spending up to $250,000, according to emails
reviewed by The Wall Street Journal. The full $500,000 in
advertising must run by Feb. 28, the emails said.
Couldn’t happen to a nicer company.