Tripp Mickle, Karen Weise, and Nico Grant, writing for The New York Times in a story that seemingly didn’t need three bylines:
Now chastened, many tech companies have begun the year by
championing a new and unfamiliar business strategy: austerity.
In recent months, several companies have said they are looking for
ways to cut costs and eliminate futuristic projects that have
become money pits. Amazon, Alphabet, Microsoft and Meta have each
announced plans to lay off more than 10,000 workers.
I’m not sure why Apple is included in this story — let alone the subject of the hero photo illustrating it. The other companies have laid off 10,000+ employees and cut benefits and perks. Apple has, at worst, cut a few hundred retail positions — so few that it’s gone under the radar — and hasn’t cut any benefits or perks. Apple’s Q1 revenue was down 5 percent year over year, yes, but the company claims they took an 8 percent hit from international currency conversion headwinds. The complete shutdown of the massive Foxconn plant responsible for assembling Apple’s flagship iPhone 14 Pro models was a serious setback, but utterly unlike any of the problems facing Amazon, Google, Microsoft, or Meta. But seemingly nothing can stop The Times from presenting “big tech” as a single monolithic narrative.
(Via Glenn Fleishman.)
★ Friday, 3 February 2023