Consumers around the world are increasingly choosing Apple Inc.’s
iPhones over high-end Android smartphones, with younger users seen
as pushing the company toward the level of dominance in the market
globally that it has enjoyed in the U.S.
In Samsung’s backyard, where the brand’s Android smartphones have
held sway, Apple’s clout has been growing since the company opened
its first store in South Korea in 2018. Apple now has four stores
in the country, where its mobile-payment system Apple Pay will
soon become available for the first time.
Around 52% of people age 18 to 29 in South Korea were using an
Apple smartphone as of 2022, up from 44% two years earlier,
according to polls by Gallup Korea. Samsung’s share of this age
group slipped to 44% from 45% in that time, the polls showed. For
all older age groups, Samsung phones remain most prevalent.
I did not know that Apple is beating Samsung in Korea in a key demographic like 18–29 year olds.
One bright spot for Samsung is that it is leading the
foldable-smartphones category it helped pioneer. Sales of foldable
phones represent less than 1% of the smartphones shipped worldwide
today, but their increased popularity could boost Samsung’s future
position in the premium category, analysts say. Apple has yet to
announce any plans for foldable phones.