Devin Coldewey on Amazon Killing DPReview

Devin Coldewey, writing at TechCrunch:

The team’s knowledge, acumen and extensive objective testing contributed to reviews that famously reached near-comical lengths at times, but that was because shortcuts simply were not taken: You could be sure that even minor models were getting not just a fair shake, but the same treatment a flagship model received. Its back catalog of camera reviews and specs is an incredible resource that I have consulted hundreds of times. [...]

Somehow Amazon never really found a way to capitalize on this one-of-a-kind asset, and DPReview has carried on over the years more or less untouched, to the point where it seems possible its parent company forgot they owned them. It’s hard not to see the opportunities that present themselves when you own one of the world’s leading expert voices on a major category, but perhaps unsurprisingly, no one thought to invest in and integrate DPReview closely with Amazon’s other properties. It isn’t the first time the left hand and right hand have been incommunicado at that company.

Despite being a very longtime devotee of DPReview, as I noted yesterday, I actually never noticed (or, perhaps, long ago forgot) that Amazon had acquired them in 2007. That acquisition didn’t change the content or quality of DPReview’s coverage at all — they certainly didn’t turn into a shill, just trying to sell kit available at Amazon.

Thursday, 23 March 2023