Gurman: Apple Presented Headset at Top 100 Meeting

Mark Gurman, in his Power On column at Bloomberg:

There was a momentous gathering at Apple Inc. last week, with the company’s roughly 100 highest-ranking executives descending on the Steve Jobs Theater in Cupertino, California. The group, known as the Top 100, was there to see Apple’s most important new product in years: its mixed-reality headset. [...]

But this time was different. Earlier demonstrations were lower-key affairs, meant to show progress and secure the headcount needed to keep going. The latest preview took place in the Steve Jobs Theater, Apple’s biggest showcase, suggesting that a public unveiling is getting close. The executives attended the event ahead of heading to their annual offsite, held at a resort in Carmel Valley, California.

The demonstrations were polished, glitzy and exciting, but many executives are clear-eyed about Apple’s challenges pushing into this new market.

★ Sunday, 26 March 2023