Texas Monthly Profiles Tapbots Founders Paul Haddad and Mark Jardine

Speaking of Tapbots, here’s Andrew Logan writing for Texas Monthly:

Amir Shevat, Twitter’s former head of product for the developer platform, who lives in Round Rock, was responsible for ensuring that the tools Twitter provided independent software developers using the platform met their needs. He said about 17 percent of engagement on Twitter, historically, was through third-party apps, which played a vital role in defining Twitter’s identity.

To my knowledge no one at (or formerly at) Twitter has ever revealed that before. Obviously the overwhelming number of Twitter users only ever used Twitter’s own first-party clients. The reason third-party clients were so important to Twitter, though, is that Twitter power users were drawn to them.

Jardine said he has received positive feedback on the initial launch of Ivory, which he admits was released without all the features he wanted to include. Users being excited about his work is uplifting, he said. But that’s not what entirely motivates him. “Without [Ivory], we have no business,” Jardine said. “There’s a lot of pressure riding on it.”

Despite the pressure, Haddad seems to be thriving in this brave new world. “I’m not at the whims of a dictator anymore,” he said.

Amen to that.

★ Friday, 26 May 2023