Benjamin Mayo, writing for 9to5Mac:
MLS Season Pass on Apple TV is dropping its price to account for
the fact that about half of the season is now over. The 2023 pass
subscription is now available for $49 (down from $99), with an
additional $10 discount for Apple TV+ subscribers. The monthly
subscription price is unchanged.
Although Apple does not release viewership figures, Apple SVP of
services Eddy Cue commented this week that MLS Season Pass had
exceeded its own expectations and doing “much better than
forecasted” in terms of both subscription and viewership numbers.
We’ll have to take Cue at his word on that, given that Apple never released its forecast nor is releasing viewership numbers now, but I’m not surprised. MLS has a smaller fanbase than the NFL, NBA, MLB, or even NHL, but I’m sure its fans skew younger.
★ Thursday, 1 June 2023