MLS Season Pass Drops Price for Midseason

Benjamin Mayo, writing for 9to5Mac:

MLS Season Pass on Apple TV is dropping its price to account for the fact that about half of the season is now over. The 2023 pass subscription is now available for $49 (down from $99), with an additional $10 discount for Apple TV+ subscribers. The monthly subscription price is unchanged.

Although Apple does not release viewership figures, Apple SVP of services Eddy Cue commented this week that MLS Season Pass had exceeded its own expectations and doing “much better than forecasted” in terms of both subscription and viewership numbers.

We’ll have to take Cue at his word on that, given that Apple never released its forecast nor is releasing viewership numbers now, but I’m not surprised. MLS has a smaller fanbase than the NFL, NBA, MLB, or even NHL, but I’m sure its fans skew younger.

★ Thursday, 1 June 2023