Astra Carta Seal

LoveFrom Serif in action, again:

The Astra Carta seal was designed by Sir Jony Ive and his team at the creative collective LoveFrom.

The design complements the Terra Carta seal, using the same typography and St Edward’s Crown. The structure is similarly defined by sacred geometry, overlaid with astronomical motion and heavenly bodies.

The animation is rather hypnotic. Somehow both busy and peaceful. (And the actual document — the Summarium — is entirely set in LoveFrom Serif as well.)

Monday, 3 July 2023