CEO Linda Yaccarino’s Vision for Twitter 2.0: Sound-On Video Ads

Hannah Murphy, reporting for The Financial Times:

Twitter’s new chief executive, Linda Yaccarino, is preparing a series of measures to bring back advertisers who had abandoned the platform under Elon Musk’s ownership, including introducing a video ads service, wooing more celebrities, and raising headcount.

The former NBCUniversal advertising head, who started as chief executive on June 5, is seeking to launch full-screen, sound-on video ads that would be shown to users scrolling through Twitter’s new short-video feed, according to three people familiar with the situation.

That sounds just lovely. Now I’m definitely going to pay for a Twitter Blue account. I just love sound-on video ads. Hopefully they’ll intersperse them between every 2 or 3 regular tweets.

★ Monday, 3 July 2023