Apple Accounts on Threads

Zac Hall at 9to5Mac:

Have you seen an account claiming to be Phil Schiller on Threads? 9to5Mac has confirmed that the account belongs to the actual Apple Fellow himself.

So Schiller is there (and actively posting), but no Joz and no Tim Cook yet. Amongst Cook’s big five CEO cohorts, Satya Nadella is the only other one who isn’t there yet. Zuckerberg (natch), Sundar Pichai, and Andy Jassy are all there, along with Bill Gates and Jeff Bezos.

Brand-wise, Microsoft, Google, and Amazon are there, along with, of course, Facebook and Meta. Microsoft’s account is active and playful. Apple is far and away the biggest corporate brand in the world that doesn’t yet have a primary company account, but they do have accounts for Apple Music, Apple Podcasts, Apple News, and Apple Books — but none of those accounts has posted yet. No Apple TV account yet.

(Speaking of brand accounts, if anyone at Threads/Instagram is reading this and can tell me what I need to do to claim @daringfireball — which is not available, but not the name of an active account — let me know.)

Wednesday, 12 July 2023