Twitter Finally Turns to ‘X’ in App Store Listing

Tim Hardwick, reporting for MacRumors:

X, the social media platform formerly known as Twitter, has updated its official app on Apple’s App Store to conform with the new branding that was announced last weekend by billionaire owner Elon Musk. Instead of “Let’s talk” — Twitter’s original tagline — “Blaze your glory!” is the curious subtitle on X’s iOS App Store listing, which describes the app as “the trusted digital town square for everyone.”

You know how people in the South use “Bless your heart” derisively? Well, now we have such a phrase for Musk’s shenanigans.

Anyway, it would appear that getting this single-character name in their App Store listing required an exemption from Apple. Blaze their glory, I say.

★ Monday, 31 July 2023