By John Gruber
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There were rampant rumors pre-event that Apple was going to raise the prices for the iPhone Pro models this year, but they didn’t. They did, however, eliminate the 128 GB $1099 iPhone Max model. There’s a 128 GB iPhone 15 Pro for $999, but the entry model Max has 256 GB of storage and costs $1199. That’s $100 higher than last year’s 128 GB 14 Pro Max, but the same price as last year’s 256 GB 14 Pro Max. Turns out, inflation adjusted, this year’s prices are lower, not higher.
★ Wednesday, 13 September 2023