Mashable has confirmed this ad format with numerous users from
across X and have seen a variety of different ads running this
bizarre new format that just consists of written copy text, a
photo, and a fake avatar that’s sole purpose is to make the ad
look like an organically posted tweet.
The type of content being promoted in the ads that Mashable has
viewed appear to be consistent with ads found in spammy, low
quality “chumbox” advertising — typically defined as
those clickbait ads found at the bottom of posts on content farm
sites — made popular by native ad networks like Taboola.
“This Seems Unbelievable, But Happens in Dubai Everyday” reads one
ad that takes users to a third-party content mill website,
overloaded with ads of its own. “These Incredibly Cool Gadgets
That Are Going To Sell Out This Year. Action Now!” and “If you
suffer from ringing ears (Tinnitus) you’re going to love this
recent breakthrough” are other examples of some of the content
found in these X ads.
I fully expect them to continue scraping right through the bottom of the barrel and go even lower.