Seth Godin on the Difference Between a Brand and a Logo

Whole interview is good, but the part that really grabbed me starts at 3m:30s.

Godin: “If Nike opened a hotel, I think we would be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers, we’d have no clue. Because Hyatt doesn’t have a brand. They have a logo.”

★ Wednesday, 1 November 2023