Sports Illustrated Published Painfully Bad Articles by Fake AI-Generated Writers

Maggie Harrison, writing for Futurism:

The only problem? Outside of Sports Illustrated, Drew Ortiz doesn’t seem to exist. He has no social media presence and no publishing history. And even more strangely, his profile photo on Sports Illustrated is for sale on a website that sells AI-generated headshots, where he’s described as “neutral white young-adult male with short brown hair and blue eyes.”

Ortiz isn’t the only AI-generated author published by Sports Illustrated, according to a person involved with the creation of the content who asked to be kept anonymous to protect them from professional repercussions. “There’s a lot,” they told us of the fake authors. “I was like, what are they? This is ridiculous. This person does not exist.”

“At the bottom [of the page] there would be a photo of a person and some fake description of them like, ‘oh, John lives in Houston, Texas. He loves yard games and hanging out with his dog, Sam.’ Stuff like that,” they continued. “It’s just crazy.”

The AI authors’ writing often sounds like it was written by an alien; one Ortiz article, for instance, warns that volleyball “can be a little tricky to get into, especially without an actual ball to practice with.”

What an incredible fall from grace for what was, for decades, a truly great magazine. I can see how they thought they’d get away with it, though — Sports Illustrated’s human-written articles are now mostly clickbait junk anyway.

★ Tuesday, 28 November 2023