Jaron Schneider, reporting for PetaPixel:
Filmic, or FiLMiC as written by the brand, no longer has
any dedicated staff as parent company Bending Spoons has laid off
the entire team including the company’s founder and CEO,
PetaPixel has learned. Considered for years as the best video
capture application for mobile devices, the team behind Filmic Pro
and presumably Filmic Firstlight — the company’s photo-focused
app — has been let go. [...]
It is unclear what Bending Spoons intends to do with Filmic Pro or
Filmic Firstlight, but there were early signs of trouble when the
company’s most recent major update was last year. The most
recent notable update to Filmic Pro came in October which brought
support for Apple Log into the app, but there was no mention of
the addition of external SSD support, odd considering that Filmic
Pro had a strong track record for updating its platform to work
with all of the new iPhone updates — especially those that are
particularly important for video.
In Filmic’s absence, Blackmagic Design’s iOS app has become the
most popular way to capture footage with the new iPhones and was
used by Apple’s in-house team for the production of its
Mac event on October 31.
Christina Warren, on Threads:
Hate this but I’m sadly not at all surprised. Filmic has an
incredible product they were afraid to charge for and when they
finally changed pricing models, it was too little too late and
users rebelled. If they had been charging $100 a year or even
upfront in 2015, I think they could have survived without selling
to the Bending Spoons vultures. But now they’ve got a subscription
app that isn’t actively improving and free competition from Black
Magic who uses their apps as loss leaders. Hate it.
Filmic was featured by Apple in numerous iPhone keynotes and App Store promotions over the years — for a long stretch it was undeniably the premier “pro” video camera app for iPhones.
★ Tuesday, 5 December 2023