‘The Lost Voice’

One of Apple’s latest accessibility features is Personal Voice — for people who are “at risk of voice loss or have a condition that can progressively impact your voice”, Personal Voice lets you create a voice that sounds like you.

The Lost Voice is a two-minute short film directed by Taika Waititi celebrating this feature. It’s a splendid, heartwarming film, and it’s especially remarkable to see so much effort, such remarkable production values and filmmaking talent, being applied to marketing a feature for a tiny fraction of Apple’s users. Most people do not need this feature. But for those who do, it seems life-altering. Genuinely profound.

Apple at its very best.

See also: Shelly Brisbin at Six Colors.

Tuesday, 5 December 2023