Are Customers Returning Vision Pros in High Numbers? Seemingly Not.

Ming-Chi Kuo:

According to my survey of the repair/refurbishment production line, the current return rate for Vision Pro is less than 1%, with no anomalies.

Does Ming-Chi Kuo really know how many Vision Pros are being returned? I don’t know. Probably not. But two weeks after Vision Pro went on sale there was a bizarre rash of stories suggesting they were being returned in droves, probably driven by this Victoria Song piece for the Verge, with the — I must say — mildly jacktastic headline “Apple Fans Are Starting to Return Their Vision Pros”.

As far as I can tell there’s no public evidence that Vision Pros are being returned in higher-than-typical numbers, just click-bait social media posts making a show of it. And anecdotally, everything I’ve seen or been told is that returns are neither higher nor lower than typical.

★ Wednesday, 28 February 2024