‘Your Father Wanted You to Have This When You Were Old Enough’

Jason Kottke:

When the Star Wars films aired in Chile, instead of cutting away from the movie for commercial breaks, the TV station “seamlessly” inserted ads for Cerveza Cristal beer. We’re talking Obi-Wan opening a chest to find a lightsaber for Luke and instead it reveals an ice-chest full of beer. Or the Emperor Force-reaching for a lightsaber and a can of beer flies into his hand.

These commercials aired like 20 years ago, but went supernova-viral last week. It’s impossible to explain how that works, but they deserved to go crazy viral. They’re so goddamn funny, even though you know the gag.

(Sidenote: Pitch-perfect redesign over there at the home of fine hypertext products since 1998.)

★ Saturday, 9 March 2024