Business Insider Report Claims Apple Is Testing an AI-Powered Ads Platform

Benjamin Mayo, reporting for 9to5Mac:

Apple is said to be testing an AI-powered ads platform with a select group of partners, via Business Insider.

The AI tool chooses where to place ads in the various App Store promoted ad placement slots. Right now, this is seemingly being used to improve advertiser campaign performance for App Store Search Ads. However, Business Insider speculates the technology could eventually be used elsewhere as Apple gradually expands its offering of ad-supported services.

If this AI system is so smart, I suggest Apple use it to figure out how to run the App Store without any ads at all.

★ Monday, 11 March 2024