The Exception That Proves the Rule: HP Sold PCs With iTunes Pre-Installed in 2004

Apple press release from January 2004:

Working to provide consumers with the most compelling digital content whenever and wherever they desire, HP and Apple today announced a strategic alliance to deliver an HP-branded digital music player based on Apple’s iPod, the number one digital music player in the world, and Apple’s award-winning iTunes digital music jukebox and pioneering online music store to HP’s customers.

As part of the alliance, HP consumer PCs and notebooks will come preinstalled with Apple’s iTunes jukebox software and an easy-reference desktop icon to point consumers directly to the iTunes Music Store, ensuring a simple, seamless music experience. This offering is yet another way that HP is helping consumers enjoy more from their personal digital entertainment content.

My point stands that iTunes on Windows was successful largely from users who installed it themselves, but it’s worth a correction to point out that it was pre-installed on HP PCs for a while, and at the time HP was the second-biggest PC maker. Hard to believe I forgot this, because the most remarkable part of the deal wasn’t that HP pre-installed iTunes, but that Apple granted HP a license to sell HP-branded iPods.

Saturday, 23 March 2024