Yahoo Is Acquiring Artifact, Folding It Into Yahoo News

Also from David Pierce at The Verge:

The two sides declined to share the cost of the acquisition, but both made clear Yahoo is acquiring Artifact’s tech rather than its team. Mike Krieger and Kevin Systrom, Artifact’s co-founders, will be “special advisors” for Yahoo but won’t be joining the company. Artifact’s remaining five employees have either gotten other jobs or are planning to take some time off.

The acquisition comes a bit more than a year after Artifact’s launch and about three months after Systrom and Krieger announced its death. “We have built something that a core group of users love,” the co-founders wrote in January, “but we have concluded that the market opportunity isn’t big enough to warrant continued investment in this way.” They said that the biggest reason to shut down was in order to focus on “newer, bigger and better things that have the ability to reach many millions of people.” The bet behind Artifact was always that AI had the potential to be a huge, internet-changing technology; maybe there were just more interesting things to work on than a news app without a big news audience. [...]

Artifact, the app, will go away once the acquisition is complete. But Artifact’s underlying tech for categorizing, curating, and personalizing content will soon start to show up on Yahoo News — and eventually on other Yahoo platforms, too. “You’ll see that stuff flowing into our products in the coming months,” says Downs Mulder. It sounds like there’s also a good chance that Yahoo’s apps might get a bit of Artifact’s speed and polish over time, too.

“Yahoo, where scrappy startup acquisitions go to thrive”, said no one, ever.

★ Tuesday, 2 April 2024