No Notes

John Davidson, writing for the Australian Financial Review on Phil Schiller’s testimony in Australia, where Apple is once again facing off against Epic Games (archive link in case FR’s web server goes down):

The casual approach to its meetings, instituted by Apple co-founder Steve Jobs when he returned to the company in 1997 after having been fired in 1985, explained why Epic’s lawyers could find precious few contemporaneous records of Apple’s decision-making processes since the App Store was first launched in 2007, Mr Schiller suggested.

“When Mr Jobs came back in 1997, in one of the earliest meetings someone was taking notes, writing down what [Mr Jobs] was saying about what we’re doing. He stopped and said ‘Why are you writing this down? You should be smart enough to remember this. If you’re not smart enough to remember this you shouldn’t be in this meeting’. We all stopped taking notes and learnt to just listen and be part of the conversation and remember what we were supposed to do. And that became how we worked.” Mr Schiller testified.

“It was very action-oriented. It was built to be like a small start-up where we all are working together on the same things, and we all know what our plans are and what we’re doing.”


Nor is there much talk in meetings of how profitable the Apple App Store is, despite the fact it would be the 63rd biggest company on the Fortune 500 if it were hived off as a separate entity.

“Are you telling His Honour that you have no idea whether ... the App Store has been profitable?” asked an incredulous Neil Young, KC, leading the cross-examination on behalf of Epic Games.

“I believe it is [profitable],” replied Mr Schiller, who has been in charge of the App Store since the beginning. “I’m simply saying ‘profit’ as a specific financial metric is not a report I get and spend time on. It’s not how we measure our performance as a team,” he said.

Sounds like Epic is getting its hat handed to it once again.

Tuesday, 16 April 2024