Samsung Pepsis Its Pants Again

Speaking of Apple’s “Crush” ad, Samsung has posted a “response”, depicting a woman guitarist sitting atop a paint-splash-strewn platform standing in for a hydraulic press, with the slogan “We would never crush creativity. #UnCrush”

Rather than sit back and enjoy Apple own-goaling itself last week, they couldn’t resist gracelessly piling on, accomplishing nothing but to remind everyone that they’re Pepsi to Apple’s Coke — content to sit in second place forever, copying not just Apple’s hardware and software designs, but even parodying Apple’s ads. This one is the equivalent of picking ideas out of Apple’s trash. Sad.

Update: This marketing strategy didn’t turn out well for Commodore.

★ Thursday, 16 May 2024