Adobe Unveils Firefly-Powered Generative Remove in Lightroom


Today, Adobe unveiled Generative Remove in Adobe Lightroom, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across Lightroom mobile, web and desktop surfaces. Generative Remove is Lightroom’s most powerful remove tool yet, giving everyone the power to remove unwanted objects from any photo non-destructively in a single click by intelligently matching the removed area with pixel perfect generations for high-quality, realistic and stunning results. From removing distractions in family photos, to empowering professionals with speedier retouching workflows and more fine-grain control, Generative Remove empowers exciting capabilities for all photographers. Generative Remove is available today as an early access feature across the Lightroom ecosystem for millions of users.

As software ever more dominates the field of photography, Nilay Patel often asks, “What is a photo?”

I’m not exactly comfortable with making removal of people and objects this easy, but I also really want to use the feature myself. The discomfort this causes is exactly in line with the discomfort that Photoshop 1.0 raised in 1990. Generative fill/erase is rising to the level of table stakes. Google launched Magic Eraser in 2021. Adobe’s brief demo video in this press release doesn’t show a professional photographer — it’s a woman shooting photos with her phone. Apple is going to have to add this to Photos, and it ought to be announced next month.

Tuesday, 21 May 2024