Casey Newton: ‘Apple’s AI Moment Arrives’

Casey Newton, Platformer:

The question now is how polished those features will feel at release. Will the new, more natural Siri deliver on its now 13-year-old promise of serving as a valuable digital assistant? Or will it quickly find itself in a Google-esque scenario where it’s telling anyone who asks to eat rocks?

Impossible to answer at this point, given that none (or almost none?) of the Apple Intelligence features or the ChatGPT integration are enabled in the developer betas. But it feels like the answer is yes, Apple’s new AI features will err on the side of caution, at the risk of feeling pedestrian, rather than turning the “Wow” dial to its maximum setting and delivering glue-on-pizza recipes.

★ Tuesday, 11 June 2024