Pennsylvania Is, Finally, Getting Beautiful License Plates

I’ve been a big fan of Pennsylvania governor Josh Shapiro since his term as our attorney general. He was absolutely fantastic in the aftermath of the 2020 election, when Trump attempted to steal Pennsylvania.

But as of this week he might be my favorite politician in the entire country. He accomplished what I had long ago given up hope of ever seeing: replacing PA’s fugly-as-sin license plates with a new design that’s among the best I’ve ever seen. Good typography, great colors, and a new slogan and icon that exemplify Pennsylvania’s role as the birthplace of the longest-standing democracy the world has ever seen: the Liberty Bell.


(Next job: Apply this same design language to our god-awful driver’s licenses.)

Update: Design credit for both the new plates and welcome signage goes to Robyn Kanner.

Wednesday, 10 July 2024