Google Is Shutting Down Its URL Shortener, Breaking All Links

Sumit Chandel and Eldhose Mathokkil Babu, writing for the Google Developers blog:

In 2018, we announced the deprecation and transition of Google URL Shortener to Firebase Dynamic Links because of the changes we’ve seen in how people find content on the internet, and the number of new popular URL shortening services that emerged in that time. This meant that we no longer accepted new URLs to shorten but that we would continue serving existing URLs.

Today, the time has come to turn off the serving portion of Google URL Shortener. Please read on below to understand more about how this will impact you if you’re using Google URL Shortener.

Any developers using links built with the Google URL Shortener in the form https://goo.gl/* will be impacted, and these URLs will no longer return a response after August 25th, 2025.

How much money could it possible cost to just keep this service running in perpetuity? Tim Berners-Lee wrote his seminal essay, “Cool URIs Don’t Change” back in 1998. It’s bad enough when companies go out of business, taking their web servers down with them. But Google isn’t struggling financially. In fact, they’re thriving.

★ Friday, 19 July 2024