Subtle Tweaks to the Harris/Walz Logo

Jonathan Hoefler, on Threads:

The Harris/Walz logo got a smart and subtle haircut this weekend, which, like the very best typography, is making everything better while drawing very little attention to itself.

I read a lot of comments about political logos… Having helped shape the logo of every Democratic president in the twenty-first century (hflr.io/biden, hflr.io/obama), let me say from experience that campaign typography is completely unlike graphic design: it’s a strange and fascinating agility sport, marked by limited information, a ticking clock, unimaginable pressures, and serious consequences. It’s Iron Chef, but in Adobe Illustrator.

The “Harris” was fine all along, and only ever-so-slightly tweaked in this updated logo. It was the “Walz” that needed help, and got it here. Making the letters in “Walz” just a tad taller makes the whole mark feel significantly more cohesive.

★ Tuesday, 13 August 2024