Apple Event on Monday 9 September: ‘It’s Glowtime’

Juli Clover, MacRumors:

Apple today announced plans to hold its annual iPhone-centric event on Monday, September 9 at the Apple Park campus in Cupertino, California. The event is set to start at 10:00 a.m., and select members of the media have been invited to attend.

Looking at my notes, I don’t think Apple’s ever before held a September iPhone event on a Monday. Sometimes Wednesdays, but usually Tuesdays. Update: The first (and currently the only scheduled) debate between Kamala Harris and Donald Trump is on Tuesday 10 September — I’ll bet Apple set this one for Monday to give them a better chance at leading the news during the 24 hours after the event.

As for the theme, “glowtime” seems pretty obviously a reference to the new Siri-with-Apple-Intelligence interface in iOS 18.

★ Monday, 26 August 2024