The Verge Launches a Subscription

Nilay Patel:

So many of you like The Verge that we’ve actually gotten a shocking number of notes from people asking how they can pay to support our work. It’s no secret that lots of great websites and publications have gone under over the past few years as the open web falls apart, and it’s clear that directly supporting the creators you love is a big part of how everyone gets to stay working on the modern internet.

At the same time, we didn’t want to simply paywall the entire site — it’s a tragedy that traditional journalism is retreating behind paywalls while nonsense spreads across platforms for free. We also think our big, popular homepage is a resource worth investing in. So we’re rethinking The Verge in a freemium model: our homepage, core news posts, Decoder interview transcripts, Quick Posts, Storystreams, and live blogs will remain free. We know so many of you depend on us to curate the news every day, and we’re going to stay focused on making a great homepage that’s worth checking out regularly, whether you pay us or not.

Our original reporting, reviews, and features will be behind a dynamic metered paywall — many of you will never hit the paywall, but if you read us a lot, we’ll ask you to pay.

This sounds like an extremely well-considered balance between keeping much of the site open to all, allowing metered access to a limited number of premium articles free of charge, and creating a new sustainable revenue stream from subscribers. Bravo.

Count me in as a day one subscriber.

★ Tuesday, 3 December 2024