‘Making “Social” Social Again’ – Ev Williams Explains Mozi

Ev Williams, writing the backstory of, and raison d’être for, Mozi:

And here we are, 20+ years later, with address books full of partial, duplicate, and outdated information. Perhaps the reason for this is that social networks (or the social network) solved this problem — for a while. When Facebook was ubiquitous it was probably a pretty good reflection of many people’s real-life relationships. It told you where they lived, who you knew in common, and all kinds of other details.

Another idea that seemed obvious was that, given how deeply social humans are, social products would dominate the internet. Ten to fifteen years ago, this seemed inevitable.

But something else happened instead.

Social networks became “social media,” which, at first, meant receiving content from people you chose to hear from. But in the quest to maximize engagement, the timeline of friends and people you picked to follow turned into a free-for-all battle for attention. And it turns out, for most people, your friends aren’t as entertaining as (god forbid) influencers who spend their waking hours making “content.”

In other words, social media became … media.

To tell you the truth, I think there are positive aspects of this evolution (perhaps I’ll get into that in another post). But we clearly lost something.

This whole piece is so good, so clear. This distinction between social networking and social media is obvious in hindsight, but only in hindsight. Williams posted it on Medium (natch), but Mozi’s website links directly to it for their “About” page. I’m excited about this. I think they’re on to something here. It’s even a great name.

★ Thursday, 12 December 2024